Anyone in the hospitality industry understands that customer service and a great product are only two components of what keeps customers coming back. If your space is not beautiful and does not create an unforgettable atmosphere, it could easily become forgettable. The role of our work in a restaurant is multi-faceted, and the right artwork can help set your restaurant apart.
Art Creates Your Identity and Furthers Your Branding
Branding is particularly critical for restaurants, as it is one of the things that can help make you different than similar restaurants in the same area. When you have a recognizable logo, it’s a good thing. When you have a recognizable style and feel, it’s a great thing. Artwork at a restaurant is one way to introduce your brand aesthetic into the physical space and help cement your identity in the minds of your clients.
Art Gives Customers Something to Look At
It might sound overly simplistic, but the artwork in a restaurant also simply provides your customers with something to look at while they wait. Everyone has a phone in their pocket, and many of your customers will be sitting across from someone else, but that doesn’t mean they might not notice waits or delays longer when they feel like they have nothing to look at. By filling your interior with visually interesting artwork and pieces, you can help keep guests occupied throughout their visit.
Art Makes Customers Feel Like They’re Part of the Space
There are many different types of restaurants, and every single one has a different vibe. For example, the artwork in a restaurant that primarily serves coffee and a quick bite to eat might be designed to make the guests feel like they are at a Parisian café. In another restaurant that is centered around family-style dining, you might want to use artwork and photos that make your guests feel like they are gathered around the family table. In other restaurants, like a traditional Italian restaurant, choosing pieces that hearken back to traditional Italian design will make your visitors feel like they are in Tuscany instead of a suburb.
The Chessler Company Helps Mid-Atlantic Region Restaurants Shine
At The Chessler Company, we work with restaurants and other hospitality industry businesses throughout the Mid-Atlantic region to create cohesive, memorable artwork experiences. Whether you need assistance with selecting artwork, framing it, or installing it, we are proud to be your one-stop shop for all of your art needs. Since 1959, our family-owned and operated company has been helping families like yours make memories last forever. To learn more about our framing services, call us at (410) 358-5161, and let us help you decorate your space!