The Role of Artwork in a Hotel

In the hospitality industry, you want everyone who enters your business to feel welcomed and comfortable. One way to do so is with artwork. The role of artwork in a hotel is complex, as it adds some impressive flair to your lobby and makes each individual room feel a little bit more like home. How can artwork help transform your hotel?

Art Helps Further Your Branding

Every business wants to communicate its brand with its customers, and hotels are no different. One of the roles of artwork in a hotel is to help make your branding feel more cohesive. The art and installation choices that you make can help truly bring your brand to life so that guests engage with it in new ways. When done correctly, your art will work together with the broader interior design, lighting, and ambiance to create unforgettable experiences.

Art Creates a Sense of Place

Some of the guests in your hotel are there for a staycation, but many of them have traveled from significant distances for business or pleasure. When choosing artwork in a hotel, remember that it helps foster a sense of place for all visitors. Choosing artwork from local artists or that represents local landmarks can help your guests learn more about the history and culture of the area. Additionally, spotlighting local artists and culture are great ways to give back to the community where your employees live and work.

Art Shows Your Values

Art is about much more than what is being depicted, and artwork in a hotel can help to further showcase the values of your company and brand. Just like you speak about diversity, equity, and inclusion initiatives in other sectors of your business, those values can also be demonstrated through the art that you choose. Who created the artwork? What is being depicted in the artwork? How can you use your hotel’s artwork as a way to showcase under-represented artists and populations?

The Chessler Company Helps Mid-Atlantic Region Hotels and Hospitality Businesses Shine

At The Chessler Company, we work with hotels and other hospitality industry businesses throughout the Mid-Atlantic region to create cohesive, memorable artwork experiences. Whether you need assistance with selecting artwork, framing it, or installing it, we are proud to be your one-stop shop for all of your art needs. Since 1959, our family-owned and operated company has been helping families like yours make memories last forever. To learn more about our framing services, call us at (410) 358-5161, and let us help you decorate your home!