No matter what type of business you own, the space should have its own personality. It’s easy to underestimate the power of art in the workplace, but it can have an immense impact on the way employees and customers view your company. Artwork connects us to our emotions, so it helps visitors remember the experience long after they’ve left. Therefore, framing a statement piece will communicate your specific brand values and put your business on the map. If you’re unsure about how to select a statement piece that suits your brand, we’ve provided a few tips to help you get started.
Share Your Culture
Take a moment to reflect on the businesses in your local neighborhood. How did they choose to express their products and services? What made the experience memorable for you? More than likely, one or several statement pieces helped to evoke the company’s culture. An upscale hotel catered towards business travelers might include a large, abstract piece over the lobby desk that adds elegance to the space. A tourist-friendly motel, on the other hand, will probably prefer to frame a photograph of an exciting spot nearby. The most important thing to know when selecting a statement piece is exactly what you want to convey. Describe your company in three words. Now, what artwork will convey that?
Make Your Employees Feel at Home
Customers might be your main focus, but providing a comfortable space for your employees is equally important. Where do your workers spend most of their time? It can be monotonous to visit the same place every day. However, a strong statement piece will help your employees remember why they are there. In a conference room, for example, it’s important not to frame anything that’s overly distracting. However, a simple portrait that recalls your company’s purpose can inspire your employees as they come up with new ideas.
Go Beyond Mission Statements
While a picture with text can be a creative statement piece, spelling out your values can be rather uninteresting to viewers. They may read the statement once, then turn their attention elsewhere. Bland mission statements and generic motivational text will tire your employees and customers alike. Keep in mind that you want the people who interact with your business to remember you. Yes, by choosing a statement piece, you are making a statement! However, it shouldn’t be so on-the-nose that people forget it easily. Be loud and bold, but remember your audience. You want to connect with them and pique their interest for longer than a few seconds. Whether it’s a photograph, a poster or your company’s first dollar bill, present it in a way that is engaging.
Let The Chessler Company Frame Your Statement Piece
Family owned and operated since 1959, The Chessler Company specializes in providing professional style art and picture framing services to anyone in need of a quality framing provider. We’d love to assist you with framing your statement pieces! To learn more, call us at (410) 358-5161, and let us help you decorate your home!